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Conversion Rate Optimization, Chicago
Conversion Rate Optimization (CRO) is the new weapon of choice in the ongoing battle for gaining customers and improving ROI. Like all weapons of mass-conversion this particular armament needs constant sharpening to keep it’s edge. The tools you can deploy to improve your conversion rate are: usability research, web metrics & analytics, iterative design, adaptive targeting and last but top most, web testing! The idea is to grow your business by strategically sharpening your conversion rates through a consistent and methodical process of testing (research), measuring / analyzing, redesigning, deploying, improving revenue and using it to do this all over again; over and over until the market dynamic changes radically. You will continuously improve your ROI while making the website visitors happy-customers. That in a nutshell is your profit-circle.
CRO (conversion rate optimization) is one of the critical areas that needs iterative attention from your budget and expertise. The whole idea is to change the website…ok not change, to progressively attune your website closely to your visitors taste and expectations. The process of evolution to arm your webpages with the ability to convert hapless visitors into happy customers is how businesses like Amazon are able to keep their hold on market share. Staying relevant with the market and customers and moulding your design and copy to resonate and aid in decision making.
Other critical Internet marketing tools are:
Search Engine Optimization (SEO): Important for brining targeted traffic to your website and for organic growth through search engines
Search Engine Marketing (SEM): Strategic paid-advertising targeted to your potential customers. This can be contextual and behavriorally targeted to bring in cutomers who are more likely to convert based on their intent
Social Media Marketing: two way communication to bring exponential natural growth through social networks
Increase Traffic, Improve Conversions and Build Your Brand
Web based marketing is becoming increasingly competitive and unless you are actively seeking to adapt to the new paradigm it will be difficult to carve out your niche. Keeping up with the ever changing Google algorithm, local search technologies and usability standards is no mean feat. But if you play it right and optimize your website, it could mean the difference between sitting there somewhere on the web waiting for visitors and a creating website that acts like a magnet to continuously pull in qualified traffic and even more importantly, convert them repeatedly.
So go out and listen better (monitoring, testing, surveys) engage more meaningfully (redesign, network on social media) and use that intelligence to convert relentlessly. Optimize, optimize, optimize.
Certified Internet Marketing Strategist
Optimiczar is Chicago’s search and conversion rate optimization strategist and a certified internet-marketing consultant with proven track record in digital media marketing.
Contact Optimiczar Chicago’s search and conversion marketing consultant, and get on board with the latest Internet marketing strategies.